Because authenticity!!! Authenticity is what’s going to help you create a relationship with your customers and garner brand loyalty. Why should they spend money with you? Nobody gives a damn about a company that is repurposing recycled graphics or memes. Nobody cares about a company that doesn’t care to spend time on creating value for customers, both current and prospective.
We live in an era where attention spans are 5 seconds or less. It it absolutely critical that we grab our viewers attention, tell a story and evoke an emotion. It isn’t a surprise that a picture of a dog laying on his owners grave goes viral or a video of a soldier surprising his family when they don’t expect it goes viral. *tears*
Not all content has to bring tears to your eyes. The content can inspire, motivate, make you smile or make you laugh. You get the idea. As a client of Game Set Social, we will build this type of content for you by identifying your target audience and defining the tone we would want to voice within that content.
There is nothing more faux pas on social media than posting to only push product with tasteless graphics. People on social media don’t want to be sold, they want to be entertained & educated. With that being said, it is without a doubt worth the investment of time and money to develop a digital brand identity to increase brand chatter, inspire brand advocates and increase positive brand sentiment. Major brands and your competitors are doing it, so should you!