Mistakes Marketers Make Everyday!
Good day all! Today while scrolling through Mashable.com, I came across an excellent article about the 6 most common mistakes marketers make on a daily basis. All of the mistakes listed in the article are extremely important but 2 specific mistakes really pop out to me.
1. Marketing without a content strategy.
There have been many times where we would be getting started with a new client and they are under the impression that you can post anything and the growth of fans/customers will just rise. Our strategy is very simple. We identify the overall goal of our client and create fun content that is not only related to the company but also post content that is fun and will keep fans engaged ultimately leading to more traffic to the clients website.
2. Talking about yourself non-stop.
Just like everyone else in the world, we are all on social media. Have you ever had the experience when scrolling through your feed and you see multiple posts from the same person talking about the same thing? In my experience I proceeded to unfollow/unlike or unfriend that person or company. As a company it is important to post content that is related to your business but also post more selfless content such as a funny video or interesting breaking news that is related to your industry. We have seen much success in posting graphics that inspire people. We find it very important to let our clients know up front that we will be posting a variety of content that falls within the realm of their business but isn’t only about their specific company. Just like its hard to be friends with someone who just talks about themselves all day, it is hard to like a company who is so self-involved on social media.
To see more of this article on Mashable, click here: http://mashable.com/2014/07/31/marketing-mistakes/
Have a great weekend!