Mike O’Hearn: A Strong Social Media Presence

It’s hard not to notice Mike O’Hearn if you happen to be anywhere at all nearby him: he is a former winner of the titles Mr. California, Mr. America, Mr. International and more; he has competed in and won multiple bodybuilding and weightlifting competitions, and in fact was voted one of the “12 Greatest Physiques of All Time” by fitness industry professionals.

Mike O'hearn & Robby Robinson

Mike O’hearn & Robby Robinson at Gold’s Gym Venice. The Mecca!

Mike’s presence is also easy enough to find in the media, as he has appeared in several films and on many television programs. And it’s extremely easy to find him online, what with his weekly webcasts, his constantly updated blog, and his dominance across multiple social media platforms. How does one man have the time to stay at the top of his game in terms of both fitness and media savvy? When it comes to the latter, the answer is simple: he chose to work with the right people.

Game Set Social has represented Mike O’Hearn for more than two years now, and we’re proud to call him, or rather to call the “Mike O’Hearn brand,” a stunning success story. Examples? When Mike came to us, he already boasted an impressive 49,000-plus followers on Instagram. But within twenty months of our taking the reins of his social media efforts, his followers grew to well over six times that number. At last check, he was nearing 310,000 Instagram followers.

The team from Game Set Social also saw one of Mike’s most successful Facebook posts garner a reach of more than 27.3 million people, a number to which most brands, products, or individuals would never even aspire. His Facebook page itself has grown from just under 100,000 Likes to more than 400,000 with our support, and in an age where so many social media platforms have become “pay to play” (boosting posts, paid ads, etc.) we did it all organically.

What’s the secret to the successful relationship between Game Set Social and Mike O’Hearn? Diligence/intelligence. That’s it. When Mike came on board as a client, he was already a well-established entity, renowned in fitness, bodybuilding, and weightlifting circles; reasonably well known in the nutrition and health arena; recognized for several roles on the big screen and on television. Therefore our job was not to create a brand identity or anything like that — Mike took care of that at age 13 when he first began bodybuilding, power lifting, and martial arts training.

Instead, it was our job to identify those platforms on which Mike could reach his largest audience and best engage with fans and like-minded fitness enthusiasts; it was our job to help him shine, in other words. We ramped up posts, pics, blogs and more, and created an active, engaging, multi-pronged approach to social media that offered genuine-quality content, amazing access to Mike, and plenty of evergreen material.

Today, rather than simply using his experience and training as a professional bodybuilder and weightlifter to win competitions, Mike conducts both weekly webcasts and even private Skype sessions with people who want to learn from the best. He offers both motivational support and actionable tips on diet and training, and he does so via the types of platform — social media, webcast, blogs, email updates, and more — with which today’s audience is most comfortable engaging.

Game Set Social never sets out to push a client in one direction or another; instead we simply explore avenues for better exposure, engagement, and online penetration, then make recommendations to our clients. In Mike O’Hearn’s success in the social media and general online world, we feel we’ve achieved proof of concept every bit as strong as our client’s powerlift (he was the four-time California Power Lifting Champion, by the way).

What is Social Media Listening and Why Is It Important?

Social media listening, also known as social media monitoring, is the process of finding and assessing what is being said about your company, brand or product. To take it a step further, Game Set Social  likes to monitor specific keywords that are relatable to your business in order to hop in and interrupt conversation to create brand awareness.

Interrupt conversation? Yes, but it’s not as rude as you think it is. A example of this is when we were monitoring the keyword ‘Paleo’ within 50km or New York City (NYC) on Twitter for Paleo Passion Foods. We would interact with user who mentioned this specific keyword somewhere in their tweet and added something insightful to their conversation. Because of this active monitoring, Game Set Social was able to connect Paleo Passion Foods with a cast member from the most recent season of The Bachelor, Nikki Delventhal. She agreed to promote the product on her social media because she believed in what the company stood for and she also wanted to support local business. Her one post exposed Paleo Passion Foods to over 30,000 unique users across Facebook, Twitter & Instagram.

Our main purpose for social media listening is to raise brand awareness while minimizing cost per impression. When connecting with an influencer such as Nikki, your company will get more “bang for the buck.” Social media listening can also be done through Instagram just by simply searching hashtags that are relatable to your business/industry and engaging with those users . It is a fairly tedious process but Game Set Social will take on that responsibility so we can free you up to focus on the core of your business.

Until next time,




The Power of Pinterest!


Pinterest is becoming more and more prominent in the social media world! Some are a tad but skeptical – and at GSS it’s our job to explain why this platform can be a vital tool in gaining exposure for businesses!

Below are some tips we always keep on mind when pinning away for our clients at Game Set Social:

– People are visual. This is what makes Pinterest so grand! Social media has become more visual than ever (see Facebook’s timeline feature) – Pinterest has hit the nail right on the head with it’s low-content highly visual layout. While posting product info/promos can be helpful, try to think out of the box with other topics and angles that are related to your brand. This will entice users to check out your boards, and once they like what they see, they will most  likely want to check out the business behind the boards!

– Offer something different. Anyone can pin eye catching photos to their boards, but HOW you choose to do so can make all the difference. Try organizing your boards by Color schemes and unique themes. The way you choose to name and organize your boards can really personalize your page. When it comes to organizing your pins, let your creative juices flow! (Also try to pin things from creative sources outside of Pinterest, don’t just pin things from others!)

-Hold a giveaway. Come up with an angle that relates to your business or brand. I for example, would think of something fitness related. Create a community board and a topic, and the person who posts the board with the most likes and repins would be the winner. There are so many creative ways to approach giveaways, and the results can be amazing!

Hope you enjoyed our social media tips for the day! Happy pinning everyone!

Social media marketing services

Mistakes Marketers Make Everyday!

Mistakes Marketers Make Everyday!

Good day all! Today while scrolling through Mashable.com, I came across an excellent article about the 6 most common mistakes marketers make on a daily basis. All of the mistakes listed in the article are extremely important but 2 specific mistakes really pop out to me.

1. Marketing without a content strategy.

There have been many times where we would be getting started with a new client and they are under the impression that you can post anything and the growth of fans/customers will just rise. Our strategy is very simple. We identify the overall goal of our client and create fun content that is not only related to the company but also post content that is fun and will keep fans engaged ultimately leading to more traffic to the clients website.

2. Talking about yourself non-stop.

Just like everyone else in the world, we are all on social media. Have you ever had the experience when scrolling through your feed and you see multiple posts from the same person talking about the same thing? In my experience I proceeded to unfollow/unlike or unfriend that person or company. As a company it is important to post content that is related to your business but also post more selfless content such as a funny video or interesting breaking news that is related to your industry. We have seen much success in posting graphics that inspire people. We find it very important to let our clients know up front that we will be posting a variety of content that falls within the realm of their business but isn’t only about their specific company.  Just like its hard to be friends with someone who just talks about themselves all day, it is hard to like a company who is so self-involved on social media.


To see more of this article on Mashable, click here: http://mashable.com/2014/07/31/marketing-mistakes/ 

Have a great weekend!


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The 2014 Winter Olympics in Sochi Start Tonight!!

Wow! Where does the time go? I remember for the 2010 Olympics, I was sitting on my hotel bed in Fort Lauderdale watching something called curling. At first glance I thought to myself,  “What the hell is this? This has to be the dumbest thing I have ever seen.” Well, after 10 minutes of watching, I was at the edge of the bed totally zoned into this awesome game.

Now 4 years have past and we are all preparing for the start of the 2014 Winter Olympics in Sochi. To be quite honest with you all, I almost forgot about the Olympics until I saw a commercial about Shaun White taking part in the Slope Style event for the first time. That should be very exciting considering he’s the Michael Jordan of Snowboarding. Does this guy have a limit? Every year he goes bigger than he did in previous years. Anyway, I’m super excited to see this guy fly.


I’m also really excited to see the impact the 2014 Winter Olympics has on social media. Just think about this for a minute. In 2010, Instagram was in its’ beginning stages, memes weren’t really that big, and vine  was just an idea. In 2014 we are exposed to way more social media platforms which allow us to be creative in so many different ways. I will be staying busy search hashtags throughout this years Olympics to see what kind of shenanigans people are getting themselves into.

Enjoy the games everyone!


Ways to prepare your social media pages for the holidays!

Happy December!

I don’t know about you, but as soon as December hits I am immediately overcome with the need to immerse myself in all things holiday-related. In fact, earlier today I spend  $62.00 on Christmas paraphernalia at Big Lots. Oops! (but really, who doesn’t need a 12 inch statue of a snowman family chiseled in wood?)

While I could stay on the topic of home decor for quite some time, I am here to discuss how to spruce up your businesses’ social media pages for the holidays! This can be beneficial to both you and your fans!

According to Mashable, 65% of users tap social media in search of the perfect gift! The holidays are a great time to personalize your social media pages and build a stronger connection to your fan base!

Below you will find a list I stumbled across on social media examiner to help you get started:

1: Create holiday-themed cover photos

2: Spruce up your profile photo

3: Run seasonal social campaigns

4: Decorate your app thumbnails

5: Schedule holiday-related Facebook Ads

You can check out more details on how to execute these tips here.

Feel free to add any tips of your own about social media customization for holidays in the comments below!

Until next time!





What’s YOUR inspiration?

Instead of blogging about a social media related topic, I thought it would be fun to talk about something we all can relate to when it comes to being successful – inspiration! It takes many forms and can appear at any time. We just have to keep our eyes open and be ready to capitalize on it! While putting in time to develop my social media company, much of my inspiration came from music and the driven people I surround myself with.

“Music gives a soul to the universe, wings to the mind, flight to the imagination
and life to everything.” – Plato

Plato couldn’t have said this better. I currently have a playlist on Spotify which contains a wide variety of songs that range from Jazz, Rock and Hip-Hop. Regardless of the genre you love, music has the ability to evoke positive thoughts and emotions.  I can turn this playlist on at anytime and immediately find myself in a place of creativity and positive energy!

I also keep positive energy flowing by surrounding myself with individuals who are always driven to do great things. A perfect example of inspiration is my partner at Game Set Social. Taking part of the daily grind and seeing her passion for social media and helping the businesses flourish, I am continuously inspired to keep evolving our business and making our client experience unrivaled.

I could go on  for hours about this topic, but I would love to hear your thoughts! What is your inspiration?

Until next time

Stay awesome!





Tips for the resourceful small business

Happy Monday!

Early this morning as I was perusing Twitter and sipping my first cup o’ joe of the day, I came across a great article by Mashable which I thought would be perfect to share with the masses.

The piece is titled “7 Bootstrapping Tips for the Resourceful Small Business” and really rings true to our philosophies at Game Set Social. For many small businesses, a big budget is not usually in the cards. This is when it helps to be resourceful and creative.

At previous jobs I have held as a social media manager, I was assigned a group of clients which were small businesses with little or no budget. It was my responsibility to raise brand awareness online for these companies without spending any money. At first, it seemed a little intimidating – competing with bigger businesses who invest tons of money in their campaigns. However, this is what led me to find I have a knack for using my creativity to to do more with less! From cross promotions to sharable content, this helped give my clients a unique and personalized edge (something money can’t buy!).

After years of working for PR firms and internet marketing companies helping small businesses flourish online with barely any budget at all, I knew it was time to embark on a journey of my own! Now as a founder of my own small business, I relate more than ever to my clients who are also small businesses. At our social media company we know first hand you don’t have to spend the big bucks to have a stellar campaign.

Although I personally related this article to my social media company and experiences, it of course applies to all small businesses! I hope after you read the tips provided in the article it serves as a source of inspiration as it did for me.

Check out the tips here and feel free to add your own tips in the comment section!

How grand is this cartoon? Check out the artist’s info by clicking the photo!


Until next time!