Why Is Content Creation So Important?

Because authenticity!!! Authenticity is what’s going to help you create a relationship with your customers and garner brand loyalty. Why should they spend money with you?  Nobody gives a damn about a company that is repurposing recycled graphics or memes. Nobody cares about a company that doesn’t care to spend time on creating value for customers, both current and prospective.

We live in an era where attention spans are 5 seconds or less. It it absolutely critical that we grab our viewers attention, tell a story and evoke an emotion. It isn’t a surprise that a picture of a dog laying on his owners grave goes viral or a video of a soldier surprising his family when they don’t expect it goes viral. *tears* Dog laying on grave of owner

Not all content has to bring tears to your eyes. The content can inspire, motivate, make you smile or make you laugh. You get the idea. As a client of Game Set Social, we will build this type of content for you by identifying your target audience and defining the tone we would want to voice within that content.

There is nothing more faux pas on social media than posting to only push product with tasteless graphics. People on social media don’t want to be sold, they want to be entertained & educated. With that being said, it is without a doubt worth the investment of time and money to develop a digital brand identity to increase brand chatter, inspire brand advocates and increase positive brand sentiment. Major brands and your competitors are doing it, so should you!

A Quest For One Million Facebook Fans

It is pretty common knowledge that social media companies such as Facebook and Twitter needed to monetize their businesses. In order to accomplish this feat, they have essentially forced users to purchase ads in order to maximize reach. At Game Set Social, we have accepted this but when we see opportunity for our clients to […]

What is Social Media Listening and Why Is It Important?

Social media listening, also known as social media monitoring, is the process of finding and assessing what is being said about your company, brand or product. To take it a step further, Game Set Social  likes to monitor specific keywords that are relatable to your business in order to hop in and interrupt conversation to create brand awareness.

Interrupt conversation? Yes, but it’s not as rude as you think it is. A example of this is when we were monitoring the keyword ‘Paleo’ within 50km or New York City (NYC) on Twitter for Paleo Passion Foods. We would interact with user who mentioned this specific keyword somewhere in their tweet and added something insightful to their conversation. Because of this active monitoring, Game Set Social was able to connect Paleo Passion Foods with a cast member from the most recent season of The Bachelor, Nikki Delventhal. She agreed to promote the product on her social media because she believed in what the company stood for and she also wanted to support local business. Her one post exposed Paleo Passion Foods to over 30,000 unique users across Facebook, Twitter & Instagram.

Our main purpose for social media listening is to raise brand awareness while minimizing cost per impression. When connecting with an influencer such as Nikki, your company will get more “bang for the buck.” Social media listening can also be done through Instagram just by simply searching hashtags that are relatable to your business/industry and engaging with those users . It is a fairly tedious process but Game Set Social will take on that responsibility so we can free you up to focus on the core of your business.

Until next time,

Joel

joel@gamesetsocial.com

 

Millennials are Changing the Workforce

 

Five years isn’t a long way away, but human-resources experts predict significant changes within the workforce over the next half-decade.

As millennials take their seats in the business world, we are starting to see a shift as increasingly flexible and mobile opportunities in the workforce surface.  As a millenial myself, I have found the changes in our professional landscape especially intriguing. In starting a social media marketing company of my own, I myself have become part of a statistic in which more are becoming entrepreneurs and freelancers, distancing themselves from corporate jobs for more creative freedom.

According to a study done by Mashable, freelance employees are expected to approach the 50% mark within the next five years. Much due to the fact that millennials prefer paving their own professional paths without the pressure of being tied to the same job for 20+ years. This also leads us to another aspect of the study in which ‘flex-work’ is becoming the new norm. More and more jobs are becoming internet focused making it easier to work from home and while on the go, rather than being confined to a desk for the majority of the day (my dream!).

At the ripe age of 26 I decided to leave my desk job to peruse a business venture of my own. I am excited to see statistics as such on the rise and encourage more millennials to branch out and do the same. Co-founding a social media marketing company has given me the opportunity to help other small businesses and entrepreneurs thrive – which is so rewarding. I can’t wait to see what the next five years have in store!

Until next time!

Social media marketing services

 

The Power of Pinterest!

Pinterest_Logo2

Pinterest is becoming more and more prominent in the social media world! Some are a tad but skeptical – and at GSS it’s our job to explain why this platform can be a vital tool in gaining exposure for businesses!

Below are some tips we always keep on mind when pinning away for our clients at Game Set Social:

– People are visual. This is what makes Pinterest so grand! Social media has become more visual than ever (see Facebook’s timeline feature) – Pinterest has hit the nail right on the head with it’s low-content highly visual layout. While posting product info/promos can be helpful, try to think out of the box with other topics and angles that are related to your brand. This will entice users to check out your boards, and once they like what they see, they will most  likely want to check out the business behind the boards!

– Offer something different. Anyone can pin eye catching photos to their boards, but HOW you choose to do so can make all the difference. Try organizing your boards by Color schemes and unique themes. The way you choose to name and organize your boards can really personalize your page. When it comes to organizing your pins, let your creative juices flow! (Also try to pin things from creative sources outside of Pinterest, don’t just pin things from others!)

-Hold a giveaway. Come up with an angle that relates to your business or brand. I for example, would think of something fitness related. Create a community board and a topic, and the person who posts the board with the most likes and repins would be the winner. There are so many creative ways to approach giveaways, and the results can be amazing!

Hope you enjoyed our social media tips for the day! Happy pinning everyone!

Social media marketing services