Why Is Content Creation So Important?

Because authenticity!!! Authenticity is what’s going to help you create a relationship with your customers and garner brand loyalty. Why should they spend money with you?  Nobody gives a damn about a company that is repurposing recycled graphics or memes. Nobody cares about a company that doesn’t care to spend time on creating value for customers, both current and prospective.

We live in an era where attention spans are 5 seconds or less. It it absolutely critical that we grab our viewers attention, tell a story and evoke an emotion. It isn’t a surprise that a picture of a dog laying on his owners grave goes viral or a video of a soldier surprising his family when they don’t expect it goes viral. *tears* Dog laying on grave of owner

Not all content has to bring tears to your eyes. The content can inspire, motivate, make you smile or make you laugh. You get the idea. As a client of Game Set Social, we will build this type of content for you by identifying your target audience and defining the tone we would want to voice within that content.

There is nothing more faux pas on social media than posting to only push product with tasteless graphics. People on social media don’t want to be sold, they want to be entertained & educated. With that being said, it is without a doubt worth the investment of time and money to develop a digital brand identity to increase brand chatter, inspire brand advocates and increase positive brand sentiment. Major brands and your competitors are doing it, so should you!

Game Set Social Announces Its Latest Client: Strong Snax

Game Set Social is proud to announce that we are now representing Strong Snax in all aspects of social media, from marketing to branding to customer outreach. Strong Snax is the brand behind an innovative (and delicious) new way to get optimal amounts of protein before, during, and after workouts: the Strong Snax Protein Gummies.

Strong Snax

The worlds first all natural protein gummy.

These all-natural gummies offer an alternative to protein shakes or powders, and are formulated to deliver a blend of fast-, medium-, and slow-digesting proteins, keeping your energy level and muscle-building potential at their peak levels even during long, vigorous exercise sessions.

Our team is always excited by brands that offer products or services we find compelling, but in Strong Snax we also found a client whose approach to business and overall outlook mirrors that of Game Set Social: genuinely good products created by genuinely good people. Far from being a supplement or vitamin concoction of questionable value, a packet of Strong Snax Protein Gummies are created from a blend of three proteins (whey isolate, whey protein, and casein), coconut oil, and natural flavorings. All of the ingredients are certified as GMO-free, and a single packet offers 21 grams of protein.

Over the coming weeks and months, Game Set Social will help Strong Snax continue to develop the brand identity they have already established, and we will help them spread out across multiple social media platforms. Their current sales model is largely based around online sales with orders shipped directly to customers, but in time we see their products occupying shelf space at leading nutrition product retailers, fitness centers, and in mainstream grocery settings.

It is always the goal of Game Set Social to be the invisible hand guiding the marketing campaigns of our clients; from social media posts to email blasts to value-added blog and web content, our team puts in the effort to learn the client’s tone so well that our work organically achieves their goals: greater brand exposure, increased brand engagement, and ultimately more customers and more sales.

Beyond simply promoting the Strong Snax name and its Protein Gummies, we will also be working closely with them to track and analyze the data that comes streaming in as their brand grows and as our social media outreach efforts hit full swing. Just as Strong Snax prides itself on helping athletes build a robust, healthy physique, we pride ourselves on our robust and reactive approach to modern marketing: we can see in near real-time how and why customers are engaging with a brand, and can exploit that information for the maximum benefit of the brand we’re supporting.

To that end, our team is already exploring potential partnerships between Strong Snax and several other trusted brands with which we have relationships. Cross promotion can create win-win situations for multiple parties, and we hold the synergy created by such like-minded partnerships as a great measure of success. Stand by to hear more about Game Set Social’s exciting plans for our new client soon!

What is Social Media Listening and Why Is It Important?

Social media listening, also known as social media monitoring, is the process of finding and assessing what is being said about your company, brand or product. To take it a step further, Game Set Social  likes to monitor specific keywords that are relatable to your business in order to hop in and interrupt conversation to create brand awareness.

Interrupt conversation? Yes, but it’s not as rude as you think it is. A example of this is when we were monitoring the keyword ‘Paleo’ within 50km or New York City (NYC) on Twitter for Paleo Passion Foods. We would interact with user who mentioned this specific keyword somewhere in their tweet and added something insightful to their conversation. Because of this active monitoring, Game Set Social was able to connect Paleo Passion Foods with a cast member from the most recent season of The Bachelor, Nikki Delventhal. She agreed to promote the product on her social media because she believed in what the company stood for and she also wanted to support local business. Her one post exposed Paleo Passion Foods to over 30,000 unique users across Facebook, Twitter & Instagram.

Our main purpose for social media listening is to raise brand awareness while minimizing cost per impression. When connecting with an influencer such as Nikki, your company will get more “bang for the buck.” Social media listening can also be done through Instagram just by simply searching hashtags that are relatable to your business/industry and engaging with those users . It is a fairly tedious process but Game Set Social will take on that responsibility so we can free you up to focus on the core of your business.

Until next time,




Millennials are Changing the Workforce


Five years isn’t a long way away, but human-resources experts predict significant changes within the workforce over the next half-decade.

As millennials take their seats in the business world, we are starting to see a shift as increasingly flexible and mobile opportunities in the workforce surface.  As a millenial myself, I have found the changes in our professional landscape especially intriguing. In starting a social media marketing company of my own, I myself have become part of a statistic in which more are becoming entrepreneurs and freelancers, distancing themselves from corporate jobs for more creative freedom.

According to a study done by Mashable, freelance employees are expected to approach the 50% mark within the next five years. Much due to the fact that millennials prefer paving their own professional paths without the pressure of being tied to the same job for 20+ years. This also leads us to another aspect of the study in which ‘flex-work’ is becoming the new norm. More and more jobs are becoming internet focused making it easier to work from home and while on the go, rather than being confined to a desk for the majority of the day (my dream!).

At the ripe age of 26 I decided to leave my desk job to peruse a business venture of my own. I am excited to see statistics as such on the rise and encourage more millennials to branch out and do the same. Co-founding a social media marketing company has given me the opportunity to help other small businesses and entrepreneurs thrive – which is so rewarding. I can’t wait to see what the next five years have in store!

Until next time!

Social media marketing services