It is pretty common knowledge that social media companies such as Facebook and Twitter needed to monetize their businesses. In order to accomplish this feat, they have essentially forced users to purchase ads in order to maximize reach. At Game Set Social, we have accepted this but when we see opportunity for our clients to […]
It’s hard not to notice Mike O’Hearn if you happen to be anywhere at all nearby him: he is a former winner of the titles Mr. California, Mr. America, Mr. International and more; he has competed in and won multiple bodybuilding and weightlifting competitions, and in fact was voted one of the “12 Greatest Physiques of All Time” by fitness industry professionals.
Mike’s presence is also easy enough to find in the media, as he has appeared in several films and on many television programs. And it’s extremely easy to find him online, what with his weekly webcasts, his constantly updated blog, and his dominance across multiple social media platforms. How does one man have the time to stay at the top of his game in terms of both fitness and media savvy? When it comes to the latter, the answer is simple: he chose to work with the right people.
Game Set Social has represented Mike O’Hearn for more than two years now, and we’re proud to call him, or rather to call the “Mike O’Hearn brand,” a stunning success story. Examples? When Mike came to us, he already boasted an impressive 49,000-plus followers on Instagram. But within twenty months of our taking the reins of his social media efforts, his followers grew to well over six times that number. At last check, he was nearing 310,000 Instagram followers.
The team from Game Set Social also saw one of Mike’s most successful Facebook posts garner a reach of more than 27.3 million people, a number to which most brands, products, or individuals would never even aspire. His Facebook page itself has grown from just under 100,000 Likes to more than 400,000 with our support, and in an age where so many social media platforms have become “pay to play” (boosting posts, paid ads, etc.) we did it all organically.
What’s the secret to the successful relationship between Game Set Social and Mike O’Hearn? Diligence/intelligence. That’s it. When Mike came on board as a client, he was already a well-established entity, renowned in fitness, bodybuilding, and weightlifting circles; reasonably well known in the nutrition and health arena; recognized for several roles on the big screen and on television. Therefore our job was not to create a brand identity or anything like that — Mike took care of that at age 13 when he first began bodybuilding, power lifting, and martial arts training.
Instead, it was our job to identify those platforms on which Mike could reach his largest audience and best engage with fans and like-minded fitness enthusiasts; it was our job to help him shine, in other words. We ramped up posts, pics, blogs and more, and created an active, engaging, multi-pronged approach to social media that offered genuine-quality content, amazing access to Mike, and plenty of evergreen material.
Today, rather than simply using his experience and training as a professional bodybuilder and weightlifter to win competitions, Mike conducts both weekly webcasts and even private Skype sessions with people who want to learn from the best. He offers both motivational support and actionable tips on diet and training, and he does so via the types of platform — social media, webcast, blogs, email updates, and more — with which today’s audience is most comfortable engaging.
Game Set Social never sets out to push a client in one direction or another; instead we simply explore avenues for better exposure, engagement, and online penetration, then make recommendations to our clients. In Mike O’Hearn’s success in the social media and general online world, we feel we’ve achieved proof of concept every bit as strong as our client’s powerlift (he was the four-time California Power Lifting Champion, by the way).
Game Set Social is proud to announce that we are now representing Strong Snax in all aspects of social media, from marketing to branding to customer outreach. Strong Snax is the brand behind an innovative (and delicious) new way to get optimal amounts of protein before, during, and after workouts: the Strong Snax Protein Gummies.
These all-natural gummies offer an alternative to protein shakes or powders, and are formulated to deliver a blend of fast-, medium-, and slow-digesting proteins, keeping your energy level and muscle-building potential at their peak levels even during long, vigorous exercise sessions.
Our team is always excited by brands that offer products or services we find compelling, but in Strong Snax we also found a client whose approach to business and overall outlook mirrors that of Game Set Social: genuinely good products created by genuinely good people. Far from being a supplement or vitamin concoction of questionable value, a packet of Strong Snax Protein Gummies are created from a blend of three proteins (whey isolate, whey protein, and casein), coconut oil, and natural flavorings. All of the ingredients are certified as GMO-free, and a single packet offers 21 grams of protein.
Over the coming weeks and months, Game Set Social will help Strong Snax continue to develop the brand identity they have already established, and we will help them spread out across multiple social media platforms. Their current sales model is largely based around online sales with orders shipped directly to customers, but in time we see their products occupying shelf space at leading nutrition product retailers, fitness centers, and in mainstream grocery settings.
It is always the goal of Game Set Social to be the invisible hand guiding the marketing campaigns of our clients; from social media posts to email blasts to value-added blog and web content, our team puts in the effort to learn the client’s tone so well that our work organically achieves their goals: greater brand exposure, increased brand engagement, and ultimately more customers and more sales.
Beyond simply promoting the Strong Snax name and its Protein Gummies, we will also be working closely with them to track and analyze the data that comes streaming in as their brand grows and as our social media outreach efforts hit full swing. Just as Strong Snax prides itself on helping athletes build a robust, healthy physique, we pride ourselves on our robust and reactive approach to modern marketing: we can see in near real-time how and why customers are engaging with a brand, and can exploit that information for the maximum benefit of the brand we’re supporting.
To that end, our team is already exploring potential partnerships between Strong Snax and several other trusted brands with which we have relationships. Cross promotion can create win-win situations for multiple parties, and we hold the synergy created by such like-minded partnerships as a great measure of success. Stand by to hear more about Game Set Social’s exciting plans for our new client soon!