Why Is Content Creation So Important?

Because authenticity!!! Authenticity is what’s going to help you create a relationship with your customers and garner brand loyalty. Why should they spend money with you?  Nobody gives a damn about a company that is repurposing recycled graphics or memes. Nobody cares about a company that doesn’t care to spend time on creating value for customers, both current and prospective.

We live in an era where attention spans are 5 seconds or less. It it absolutely critical that we grab our viewers attention, tell a story and evoke an emotion. It isn’t a surprise that a picture of a dog laying on his owners grave goes viral or a video of a soldier surprising his family when they don’t expect it goes viral. *tears* Dog laying on grave of owner

Not all content has to bring tears to your eyes. The content can inspire, motivate, make you smile or make you laugh. You get the idea. As a client of Game Set Social, we will build this type of content for you by identifying your target audience and defining the tone we would want to voice within that content.

There is nothing more faux pas on social media than posting to only push product with tasteless graphics. People on social media don’t want to be sold, they want to be entertained & educated. With that being said, it is without a doubt worth the investment of time and money to develop a digital brand identity to increase brand chatter, inspire brand advocates and increase positive brand sentiment. Major brands and your competitors are doing it, so should you!

A Quest For One Million Facebook Fans

It is pretty common knowledge that social media companies such as Facebook and Twitter needed to monetize their businesses. In order to accomplish this feat, they have essentially forced users to purchase ads in order to maximize reach. At Game Set Social, we have accepted this but when we see opportunity for our clients to […]

What is Social Media Listening and Why Is It Important?

Social media listening, also known as social media monitoring, is the process of finding and assessing what is being said about your company, brand or product. To take it a step further, Game Set Social  likes to monitor specific keywords that are relatable to your business in order to hop in and interrupt conversation to create brand awareness.

Interrupt conversation? Yes, but it’s not as rude as you think it is. A example of this is when we were monitoring the keyword ‘Paleo’ within 50km or New York City (NYC) on Twitter for Paleo Passion Foods. We would interact with user who mentioned this specific keyword somewhere in their tweet and added something insightful to their conversation. Because of this active monitoring, Game Set Social was able to connect Paleo Passion Foods with a cast member from the most recent season of The Bachelor, Nikki Delventhal. She agreed to promote the product on her social media because she believed in what the company stood for and she also wanted to support local business. Her one post exposed Paleo Passion Foods to over 30,000 unique users across Facebook, Twitter & Instagram.

Our main purpose for social media listening is to raise brand awareness while minimizing cost per impression. When connecting with an influencer such as Nikki, your company will get more “bang for the buck.” Social media listening can also be done through Instagram just by simply searching hashtags that are relatable to your business/industry and engaging with those users . It is a fairly tedious process but Game Set Social will take on that responsibility so we can free you up to focus on the core of your business.

Until next time,




Millennials are Changing the Workforce


Five years isn’t a long way away, but human-resources experts predict significant changes within the workforce over the next half-decade.

As millennials take their seats in the business world, we are starting to see a shift as increasingly flexible and mobile opportunities in the workforce surface.  As a millenial myself, I have found the changes in our professional landscape especially intriguing. In starting a social media marketing company of my own, I myself have become part of a statistic in which more are becoming entrepreneurs and freelancers, distancing themselves from corporate jobs for more creative freedom.

According to a study done by Mashable, freelance employees are expected to approach the 50% mark within the next five years. Much due to the fact that millennials prefer paving their own professional paths without the pressure of being tied to the same job for 20+ years. This also leads us to another aspect of the study in which ‘flex-work’ is becoming the new norm. More and more jobs are becoming internet focused making it easier to work from home and while on the go, rather than being confined to a desk for the majority of the day (my dream!).

At the ripe age of 26 I decided to leave my desk job to peruse a business venture of my own. I am excited to see statistics as such on the rise and encourage more millennials to branch out and do the same. Co-founding a social media marketing company has given me the opportunity to help other small businesses and entrepreneurs thrive – which is so rewarding. I can’t wait to see what the next five years have in store!

Until next time!

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The Power of Pinterest!


Pinterest is becoming more and more prominent in the social media world! Some are a tad but skeptical – and at GSS it’s our job to explain why this platform can be a vital tool in gaining exposure for businesses!

Below are some tips we always keep on mind when pinning away for our clients at Game Set Social:

– People are visual. This is what makes Pinterest so grand! Social media has become more visual than ever (see Facebook’s timeline feature) – Pinterest has hit the nail right on the head with it’s low-content highly visual layout. While posting product info/promos can be helpful, try to think out of the box with other topics and angles that are related to your brand. This will entice users to check out your boards, and once they like what they see, they will most  likely want to check out the business behind the boards!

– Offer something different. Anyone can pin eye catching photos to their boards, but HOW you choose to do so can make all the difference. Try organizing your boards by Color schemes and unique themes. The way you choose to name and organize your boards can really personalize your page. When it comes to organizing your pins, let your creative juices flow! (Also try to pin things from creative sources outside of Pinterest, don’t just pin things from others!)

-Hold a giveaway. Come up with an angle that relates to your business or brand. I for example, would think of something fitness related. Create a community board and a topic, and the person who posts the board with the most likes and repins would be the winner. There are so many creative ways to approach giveaways, and the results can be amazing!

Hope you enjoyed our social media tips for the day! Happy pinning everyone!

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Mistakes Marketers Make Everyday!

Mistakes Marketers Make Everyday!

Good day all! Today while scrolling through Mashable.com, I came across an excellent article about the 6 most common mistakes marketers make on a daily basis. All of the mistakes listed in the article are extremely important but 2 specific mistakes really pop out to me.

1. Marketing without a content strategy.

There have been many times where we would be getting started with a new client and they are under the impression that you can post anything and the growth of fans/customers will just rise. Our strategy is very simple. We identify the overall goal of our client and create fun content that is not only related to the company but also post content that is fun and will keep fans engaged ultimately leading to more traffic to the clients website.

2. Talking about yourself non-stop.

Just like everyone else in the world, we are all on social media. Have you ever had the experience when scrolling through your feed and you see multiple posts from the same person talking about the same thing? In my experience I proceeded to unfollow/unlike or unfriend that person or company. As a company it is important to post content that is related to your business but also post more selfless content such as a funny video or interesting breaking news that is related to your industry. We have seen much success in posting graphics that inspire people. We find it very important to let our clients know up front that we will be posting a variety of content that falls within the realm of their business but isn’t only about their specific company.  Just like its hard to be friends with someone who just talks about themselves all day, it is hard to like a company who is so self-involved on social media.


To see more of this article on Mashable, click here: http://mashable.com/2014/07/31/marketing-mistakes/ 

Have a great weekend!


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How social media changed my life

Happy Thanksgiving everyone!

Today I want to talk about how my life has changed because of social media.

Lets go back to 2004 for a moment. A co-worker introduced me to Friendster (do you remember that?) and I remember thinking it was kind of sad and boring. My curiosity only lasted a day and I never looked back. Fast forward to my sophomore year at UCF – at 1am one February morning, I got a text message from a girl I was dating saying I should check out Facebook. Once I got over the fact I had to pay for that text message (text messages weren’t always unlimited),  I checked it out and joined. I was excited like a kid on Christmas getting ready to open the big present that doesn’t fit under the tree.

This social media outlet opened up a world of connections that up until the day of that text message, I thought I would never reconnect with. Just like that kid on Christmas with his new Jordan Jammer basketball hoop, I sat in front of my computer for hours searching for all of my old friends. In retrospect, sitting at a computer looking for people for hours is a bit creepy but the reconnections I made were well worth it.

Throughout the past 8 years, social media has evolved, more social media platforms were born and some died. I have stayed very loyal to just a few including Facebook because it seems that as my interests evolve, it evolves with me. What do you think your life would be like without your Facebook profile? I’m trying to picture what my life would be like without it and it seems unfavorable. I would definitely not be in tuned with all of the funny videos people accidentally make, my weekends would without a doubt be a little less exciting, and I wouldn’t stay connected with as many people because it would take too much time to call everyone to say hello.

Social media changed my life for the better and I hope it has changed yours!

Share your story with us in the comments below.

Peace, Love, and Turkey




Why should my small business be on social media?

I have been asked this question time and time again from prospective clients, colleagues and friends alike, and I must say I never tire of answering! Recently i’ve found myself becoming a little overzealous when explaining to people why in fact, their businesses should be on social media. As this has been a reoccurring conversation in recent times, I think it’s more than appropriate I write today’s blog post on this popular topic.

So here it is, ladies and gents! A few key reasons why your small business should jump on the social media band-wagon:

1. Maximizing exposure: The internet has become the main source for people to discover new businesses and if they are worth trying out. If your business is not a functioning part of the social media world, you are missing out on a huge chunk of potential customers. Having an online presence allows you the potential to spread the word about your company across multiple platforms to thousands upon thousands of people. There are even tools for you target a certain demographic and measure exactly how many users you are reaching. Not to mention, if your competitors are online and you aren’t, this gives them a huge advantage. Don’t get left behind!

2. Reputation management: Nowadays, more and more people are choosing to take to social media when it comes to giving their two cents about their experiences with businesses. There could be (and most likely are) entire conversations taking place online about your company that you haven’t the foggiest about! Once on social media, tools can be utilized to keep an eye on what people are saying about your brand and you in turn can respond to these mentions. Answer questions and comments genuinely and professionally and you will earn the respect of your followers and show them you care about what they think. Personalized interactions on your pages will leave a lasting impression on the consumer.

3. Marketing Research:  Once you are monitoring your mentions as stated above, this will give you incredible insight on what’s working and what isn’t, straight from the consumer’s point of view. Your business can not flourish unless you understand your faults and work to change them. Social media lets you look at what you are doing wrong so you can work on it, and what you are doing right so you can capitalize on it. Once again tools can be used to monitor and analyze what worked and didn’t over a specific span of time.

5. Search Engine Ranking: Who doesn’t want to rank on Google, Bing and other search engines? You are one step closer with social media as long as you are taking the proper steps such as optimizing your posts and linking back to your website. Any SEO pro will tell you, you gotta be on social media!

6. Cost-effectiveness: Signing up for most social media platforms will cost you no money at all! Sure, paying for ads and promotions though social media does help, but there are countless ways to get creative to expand your brand through the online world without breaking the bank (if you haven’t checked out my recent post on being a resourceful small business be sure to check it!).

As a founder of my own small business, I definitely know the advantages of having an online presence. I feel I could go on for hours! I must fight the urge and stop myself – i’d love to hear what YOU have to add! Feel free to add insight of your own in the comment section!

Happy Thursday, everyone!




What’s YOUR inspiration?

Instead of blogging about a social media related topic, I thought it would be fun to talk about something we all can relate to when it comes to being successful – inspiration! It takes many forms and can appear at any time. We just have to keep our eyes open and be ready to capitalize on it! While putting in time to develop my social media company, much of my inspiration came from music and the driven people I surround myself with.

“Music gives a soul to the universe, wings to the mind, flight to the imagination
and life to everything.” – Plato

Plato couldn’t have said this better. I currently have a playlist on Spotify which contains a wide variety of songs that range from Jazz, Rock and Hip-Hop. Regardless of the genre you love, music has the ability to evoke positive thoughts and emotions.  I can turn this playlist on at anytime and immediately find myself in a place of creativity and positive energy!

I also keep positive energy flowing by surrounding myself with individuals who are always driven to do great things. A perfect example of inspiration is my partner at Game Set Social. Taking part of the daily grind and seeing her passion for social media and helping the businesses flourish, I am continuously inspired to keep evolving our business and making our client experience unrivaled.

I could go on  for hours about this topic, but I would love to hear your thoughts! What is your inspiration?

Until next time

Stay awesome!





Tips for the resourceful small business

Happy Monday!

Early this morning as I was perusing Twitter and sipping my first cup o’ joe of the day, I came across a great article by Mashable which I thought would be perfect to share with the masses.

The piece is titled “7 Bootstrapping Tips for the Resourceful Small Business” and really rings true to our philosophies at Game Set Social. For many small businesses, a big budget is not usually in the cards. This is when it helps to be resourceful and creative.

At previous jobs I have held as a social media manager, I was assigned a group of clients which were small businesses with little or no budget. It was my responsibility to raise brand awareness online for these companies without spending any money. At first, it seemed a little intimidating – competing with bigger businesses who invest tons of money in their campaigns. However, this is what led me to find I have a knack for using my creativity to to do more with less! From cross promotions to sharable content, this helped give my clients a unique and personalized edge (something money can’t buy!).

After years of working for PR firms and internet marketing companies helping small businesses flourish online with barely any budget at all, I knew it was time to embark on a journey of my own! Now as a founder of my own small business, I relate more than ever to my clients who are also small businesses. At our social media company we know first hand you don’t have to spend the big bucks to have a stellar campaign.

Although I personally related this article to my social media company and experiences, it of course applies to all small businesses! I hope after you read the tips provided in the article it serves as a source of inspiration as it did for me.

Check out the tips here and feel free to add your own tips in the comment section!

How grand is this cartoon? Check out the artist’s info by clicking the photo!


Until next time!