How social media changed my life

Happy Thanksgiving everyone!

Today I want to talk about how my life has changed because of social media.

Lets go back to 2004 for a moment. A co-worker introduced me to Friendster (do you remember that?) and I remember thinking it was kind of sad and boring. My curiosity only lasted a day and I never looked back. Fast forward to my sophomore year at UCF – at 1am one February morning, I got a text message from a girl I was dating saying I should check out Facebook. Once I got over the fact I had to pay for that text message (text messages weren’t always unlimited),  I checked it out and joined. I was excited like a kid on Christmas getting ready to open the big present that doesn’t fit under the tree.

This social media outlet opened up a world of connections that up until the day of that text message, I thought I would never reconnect with. Just like that kid on Christmas with his new Jordan Jammer basketball hoop, I sat in front of my computer for hours searching for all of my old friends. In retrospect, sitting at a computer looking for people for hours is a bit creepy but the reconnections I made were well worth it.

Throughout the past 8 years, social media has evolved, more social media platforms were born and some died. I have stayed very loyal to just a few including Facebook because it seems that as my interests evolve, it evolves with me. What do you think your life would be like without your Facebook profile? I’m trying to picture what my life would be like without it and it seems unfavorable. I would definitely not be in tuned with all of the funny videos people accidentally make, my weekends would without a doubt be a little less exciting, and I wouldn’t stay connected with as many people because it would take too much time to call everyone to say hello.

Social media changed my life for the better and I hope it has changed yours!

Share your story with us in the comments below.

Peace, Love, and Turkey

Joel

 

 

Why should my small business be on social media?

I have been asked this question time and time again from prospective clients, colleagues and friends alike, and I must say I never tire of answering! Recently i’ve found myself becoming a little overzealous when explaining to people why in fact, their businesses should be on social media. As this has been a reoccurring conversation in recent times, I think it’s more than appropriate I write today’s blog post on this popular topic.

So here it is, ladies and gents! A few key reasons why your small business should jump on the social media band-wagon:

1. Maximizing exposure: The internet has become the main source for people to discover new businesses and if they are worth trying out. If your business is not a functioning part of the social media world, you are missing out on a huge chunk of potential customers. Having an online presence allows you the potential to spread the word about your company across multiple platforms to thousands upon thousands of people. There are even tools for you target a certain demographic and measure exactly how many users you are reaching. Not to mention, if your competitors are online and you aren’t, this gives them a huge advantage. Don’t get left behind!

2. Reputation management: Nowadays, more and more people are choosing to take to social media when it comes to giving their two cents about their experiences with businesses. There could be (and most likely are) entire conversations taking place online about your company that you haven’t the foggiest about! Once on social media, tools can be utilized to keep an eye on what people are saying about your brand and you in turn can respond to these mentions. Answer questions and comments genuinely and professionally and you will earn the respect of your followers and show them you care about what they think. Personalized interactions on your pages will leave a lasting impression on the consumer.

3. Marketing Research:  Once you are monitoring your mentions as stated above, this will give you incredible insight on what’s working and what isn’t, straight from the consumer’s point of view. Your business can not flourish unless you understand your faults and work to change them. Social media lets you look at what you are doing wrong so you can work on it, and what you are doing right so you can capitalize on it. Once again tools can be used to monitor and analyze what worked and didn’t over a specific span of time.

5. Search Engine Ranking: Who doesn’t want to rank on Google, Bing and other search engines? You are one step closer with social media as long as you are taking the proper steps such as optimizing your posts and linking back to your website. Any SEO pro will tell you, you gotta be on social media!

6. Cost-effectiveness: Signing up for most social media platforms will cost you no money at all! Sure, paying for ads and promotions though social media does help, but there are countless ways to get creative to expand your brand through the online world without breaking the bank (if you haven’t checked out my recent post on being a resourceful small business be sure to check it!).

As a founder of my own small business, I definitely know the advantages of having an online presence. I feel I could go on for hours! I must fight the urge and stop myself – i’d love to hear what YOU have to add! Feel free to add insight of your own in the comment section!

Happy Thursday, everyone!

<3

Shannon

 

What’s YOUR inspiration?

Instead of blogging about a social media related topic, I thought it would be fun to talk about something we all can relate to when it comes to being successful – inspiration! It takes many forms and can appear at any time. We just have to keep our eyes open and be ready to capitalize on it! While putting in time to develop my social media company, much of my inspiration came from music and the driven people I surround myself with.

“Music gives a soul to the universe, wings to the mind, flight to the imagination
and life to everything.” – Plato

Plato couldn’t have said this better. I currently have a playlist on Spotify which contains a wide variety of songs that range from Jazz, Rock and Hip-Hop. Regardless of the genre you love, music has the ability to evoke positive thoughts and emotions.  I can turn this playlist on at anytime and immediately find myself in a place of creativity and positive energy!

I also keep positive energy flowing by surrounding myself with individuals who are always driven to do great things. A perfect example of inspiration is my partner at Game Set Social. Taking part of the daily grind and seeing her passion for social media and helping the businesses flourish, I am continuously inspired to keep evolving our business and making our client experience unrivaled.

I could go on  for hours about this topic, but I would love to hear your thoughts! What is your inspiration?

Until next time

Stay awesome!

Joel

 

 

 

Tips for the resourceful small business

Happy Monday!

Early this morning as I was perusing Twitter and sipping my first cup o’ joe of the day, I came across a great article by Mashable which I thought would be perfect to share with the masses.

The piece is titled “7 Bootstrapping Tips for the Resourceful Small Business” and really rings true to our philosophies at Game Set Social. For many small businesses, a big budget is not usually in the cards. This is when it helps to be resourceful and creative.

At previous jobs I have held as a social media manager, I was assigned a group of clients which were small businesses with little or no budget. It was my responsibility to raise brand awareness online for these companies without spending any money. At first, it seemed a little intimidating – competing with bigger businesses who invest tons of money in their campaigns. However, this is what led me to find I have a knack for using my creativity to to do more with less! From cross promotions to sharable content, this helped give my clients a unique and personalized edge (something money can’t buy!).

After years of working for PR firms and internet marketing companies helping small businesses flourish online with barely any budget at all, I knew it was time to embark on a journey of my own! Now as a founder of my own small business, I relate more than ever to my clients who are also small businesses. At our social media company we know first hand you don’t have to spend the big bucks to have a stellar campaign.

Although I personally related this article to my social media company and experiences, it of course applies to all small businesses! I hope after you read the tips provided in the article it serves as a source of inspiration as it did for me.

Check out the tips here and feel free to add your own tips in the comment section!

How grand is this cartoon? Check out the artist’s info by clicking the photo!

 

Until next time!

<3

Shannon

 

 

A social media company helping businesses

Yesterday we officially launched the social media company website for Game Set Social along with our Facebook and Twitter profiles! It has been an exciting 24 hours watching our page likes go up and monitoring the website traffic. If it weren’t for our past clients, contacts, colleagues and friends – the quest to start getting exposure would be much more difficult. With that being said, I can’t help but think about businesses helping businesses and the power of networking. As a small business, many times having help from another small business can do wonders. This knowledge is what inspired us to create Game Set Social in the first place!

Helping out another business can happen in many ways from cross-promotions or simply by word of mouth. For example, a barber shop or salon is a great social setting in which customers and employees talk about anything under the sun. Sometimes during these conversations, a barber will say something like “hey, do you know anyone that needs their car detailed?” Even though this barber is mentioning the car detailing service nonchalantly, he is building interest and engaging his clients. One of those clients may become a sale for the auto detail company. As a social media company, Game Set Social knows the importance of  word of mouth in situations as such and strive to take these types of interactions into the online world!

We are so excited to start interacting and networking even more now that our social media company is up and running! If you’re a small business or know anyone who wants to heighten their exposure online, we’d love to hear more!

Until next time!

business-cat-meme-generator-thank-you-for-your-help-33cd86